** FILE ** In a file photo U.S. Marines of the 28th Regiment of the Fifth Division raise the American flag atop Mt. Suribachi, Iwo Jima, on Feb. 23, 1945. Joe Rosenthal, who won a Pulitzer Prize for his immortal image of six World War II servicemen raising an American flag over battle-scarred Iwo Jima, died Sunday. He was 94. (AP Photo/Joe Rosenthal)

WW II photojournalist's image won Pulitzer, was model for Marine Corps War Memorial

SAN FRANCISCO - Joe Rosenthal, a photojournalist whose Pulitzer Prize-winning image of World War II servicemen raising an American flag over Iwo Jima became the model for the Marine Corps War Memorial, has died. He was 94.

Rosenthal, who took the iconic photograph on Feb. 23, 1945, while working for the Associated Press, died Sunday of natural causes at an assisted living facility in suburban Novato, said his daughter, Anne Rosenthal.

"He was a good and honest man. He had real integrity," she said.

He was also modest. Rosenthal preferred in his role as a combat photographer to chronicle the experiences of soldiers on the front lines, and liked to call himself "a guy who was up in the big leagues for a cup of coffee at one time."

A decade after the flag-raising, he recalled that he did not realize he had shot anything special until days later when the congratulations started pouring in.

"Out of the corner of my eye, I had seen the men start the flag up. I swung my camera and shot the scene," he said a decade afterward. "That is how the picture was taken, and when you take a picture like that, you don't come away saying you got a great shot.

"You don't know."

The photo quickly became the subject of posters, war-bond drives and a U.S. postage stamp. It kept Rosenthal busy for years as he fielded requests for reprints. He said he was flattered by the attention, but added, "I'd rather just lie down and listen to a ball game."

The small Pacific island of Iwo Jima was important to both Japan and the United States during World War II. After 30,000 Marines landed there Feb. 19, 1945, it took four days for a contingent to scale Mount Suribachi, the highest point.

More than 6,800 U.S. servicemen died in the five-week battle for the island, and the 21,000-man Japanese defense force was virtually wiped out.

Rosenthal's shutter captured the second raising of the flag on Mount Suribachi after the Marines decided the first flag was too small.

T he photo made No.68 on a 1999 New York University survey of the best 100 examples of journalism from the 20th century. Sculptor Felix W. de Weldon used it as the pattern for the Marine Corps memorial, dedicated in 1954 near Arlington National Cemetery in Virginia.

Rosenthal nevertheless had to defend the photograph against claims that the second flag-raising he shot was staged. He said that if he had posed it, "I would, of course, have ruined it" by choosing fewer men and making sure their faces could be seen.

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